Status: 10 / 2021
Marquardt considers it part of its corporate responsibility to protect the information and data entrusted to the company. The protection of your privacy is an important concern for us.
We process your personal data in compliance with the data protection laws of the Federal Republic of Germany and the European General Data Protection Regulation (GDPR).
In the following, we would like to inform you in detail about the handling of your data.
1. WHO IS RESPONSIBLE FOR THE PROCESSING OF MY DATA?
The controller for the processing of your personal data is the
Marq4 Automation GmbH
Phone +49 74 24 / 99-0
For all questions regarding the processing of your personal data, you can contact our data protection officer at any time at the above postal address, for the attention of the data protection officer, as well as at the e-mail address firstname.lastname@example.org.
2. WHEN DO WE COLLECT DATA ABOUT YOU?
2.1. Calling up our website / access data
Each time you use our website, we collect the access data that your browser automatically transmits to enable you to visit the website. The access data includes in particular:
• IP address of the requesting device
• Date and time of the request
• Address of the accessed website and the requesting website
• Information about the browser and operating system used
• Online identifiers (e.g. device identifiers)
The data processing of this access data is necessary to enable the visit of the website and to ensure the permanent functionality and security of our systems. The access data is also temporarily stored in internal log files for the purposes described above. The legal basis is Art. 6 para. 1 p. 1 lit. b) GDPR.
The information stored in the log files does not allow any direct conclusions to be drawn about your person.
You have various options for contacting us. These include the contact form, the online form for making appointments and contacting us by e-mail. In order to provide you with these online forms, we use the HubSpot service. Which data is collected in each case, can be seen from the respective input forms. In this context, we process the data exclusively for the purpose of communicating with you and making appointments. In the context of communication with interested parties, the legal basis is our legitimate interest according to Art. 6 (1) (f) GDPR and if the data processing is necessary for the implementation of pre-contractual measures or for the performance of a contract, Art. 6 (1) (b) GDPR is relevant. The data collected by us when using the contact form will be automatically deleted after your request has been fully processed, unless we still need your request to fulfil contractual or legal obligations.
2.3. Chat (HubSpot)
We use live chat from the company Hubspot to provide you with the best user experience possible. You can use the live chat like a contact form to chat with our staff in near real time.
The chat widget is loaded using cookies. The cookies enable the recognition of your internet browser to ensure a distinction of the individual users of the chat function of our website. The information generated by the cookies about your use of this website (including your IP address) is transmitted to a server of HubSpot and stored there.
If you do not wish data to be transmitted to HubSpot, you can prevent HubSpot from setting cookies by selecting the appropriate setting in your browser. However, switching off the cookies may mean that the chat function on our website can no longer be executed.
Depending on the course of the conversation with our employees, in addition to the chat content and your chat name, further personal data that you enter may arise such as the e-mail address. The nature of this data depends on your request. The data is stored for the course of the live chat in order to save you extensive explanations about the history of your request under certain circumstances as well as for the constant quality control of our live chat offer.
The processing of all this data is carried out in accordance with Art. 6 Para. 1 lit. f) GDPR based on our legitimate interest in providing you with a fast and efficient means of contact and in optimizing our customer service through statistical analyses of user behavior.
If you do not wish to do so, you are welcome to notify us using the contact details above. Stored live chats will then be deleted by us immediately. A deletion will also take place if your request has been dealt with, the data is not required for legal defence and no contract has been initiated or concluded within the scope of the live chat and we would therefore have to store this data as contract data.
In our newsletter, we inform you regularly about our products, innovations, events and promotions. Our newsletter is sent out by our service provider HubSpot.
Personal service is our top priority. It is important to us to address you personally when presenting our products and services. For this we need the salutation and your first and last name. In addition, we offer the platform and associated services exclusively to companies. By providing your business e-mail address and company name, it is clear that you are the right contact person for us.
For the dispatch of our newsletter requiring registration, we use the so-called double opt-in procedure or single opt-in procedure (depending on the country), i.e. we will only send you a newsletter if you have previously expressly consented that we should activate the newsletter service. If a double opt-in is required in your country, you must also have confirmed that the e-mail address you have provided belongs to you. For this purpose, we will send you a notification e-mail and ask you to confirm that you are the owner of the e-mail address provided by clicking on a link contained in this e-mail.
If you confirm your e-mail address, we will store your e-mail address, the time of registration and the IP address used for registration until you unsubscribe from the newsletter. The storage serves the sole purpose of sending you the newsletter and to be able to prove your registration.
In our newsletter, HubSpot integrates a "web beacon" that sends the opening of the newsletter and/or the activation of a link contained therein by you to HubSpot. In the process, information about your browser, your location and your IP address is transmitted to HubSpot. We use this information for statistical evaluations in order to understand the effectiveness of our advertising measures and to design the newsletter according to your needs.
Furthermore, our newsletter provider also uses this data, but only in pseudonymous form (i.e. without enabling your identification) to analyze and optimize its own service. However, your data will not be used by this provider in any case to contact you.
The legal basis for the processing of your data for the purpose of sending the newsletter is your consent pursuant to Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.
Unsubscribing from the newsletter is possible at any time, e.g. via the unsubscribe link included at the end of each newsletter. Alternatively, you can also send your unsubscribe request at any time to the above contact details. This does not incur any costs other than the transmission costs according to the base rates of your Internet service provider.
3. WHAT DO WE USE YOUR DATA FOR?
3.1. For the fulfilment of contractual obligations (Art. 6 para. 1 lit. b) GDPR)
We use your data with the claim to offer you the best possible service experience. In doing so, we handle your data responsibly. We use your data in detail for the processing of your (service) requests.
3.2. In the context of the further weighing of interests (Art. 6 para. 1 lit. f) GDPR)
We may also use your data based on a balance of interests to protect the legitimate, usually commercial, interests of us or third parties, processing pseudonymised or anonymised data where possible. This is done for the following purposes:
• Control, optimization and further development of services
• Assertion of legal claims and defence in legal disputes
• Detection, prevention and investigation of criminal offences
• Ensuring the security and operability of our IT systems
3.3. Based on your consent (Art. 6 para. 1 lit. a) GDPR)
If you have given us your consent to process your data, the respective consent is the legal basis for the processing covered by the consent.
3.4. For the fulfilment of legal obligations (Art. 6 para. 1 lit. c) GDPR)
We are subject to various legal obligations, e.g. statutory retention obligations in relation to business records.
4. DISCLOSURE OF YOUR DATA
If external service providers are used for the operation of this website or for the provision of services by a Marquardt Group company, or if another Marquardt Group company is responsible for the processing, the companies concerned will only be given access to your data to the extent necessary for the performance of their respective tasks and functions. Corresponding contractual agreements have been made.
To the extent that these service providers and Marquardt Group companies process your data outside the European Union, this may result in your data being transferred to a country that does not offer the same data protection standards as the European Union. In this case, we will ensure that the respective recipients of your data guarantee, contractually or otherwise, a level of data protection equivalent to that of the European Union.
For efficient communication with our customers and optimal online marketing, we use the integrated software solution of the HubSpot service of HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin, Germany, as part of our legitimate interest pursuant to Art. 6 (1) f) GDPR. As part of the cooperation, we have concluded an order processing agreement with HubSpot in accordance with Art. 28 GDPR. This means that HubSpot only processes your data on our behalf in accordance with our instructions. Insofar as data is transferred to the USA in connection with HubSpot's processing, we have concluded so-called standard data protection clauses in accordance with Art. 46 Para. 2 lit. c) GDPR for the security of the transfer
concluded with HubSpot, which ensures that the data processing is subject to a level of security that complies with the GDPR.
A list of the cookies set by HubSpot, if any, can be found here and here.
HubSpot offers various features, of which we use the following:
• Contact form
• Online scheduling
• Chat Software
• Newsletter Software
Information on the individual data processing operations can be found in subsections 2.2. to 2.4. of this data protection declaration.
In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognize your browser the next time you visit us (persistent cookies). You can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
Most web browsers (see help function in the menu bar of your browser) can be set by you so that they do not accept new cookies, that you receive the message that a new cookie has been placed or that all received cookies are switched off. For smartphones, tablets and other mobile and stationary end devices, you can read the necessary settings in the respective operating instructions.
However, we recommend that you leave the cookie functions completely switched on, as it is only possible to further improve our websites for your needs with cookies. Our cookies do not store any sensitive data such as passwords, credit card details or similar. They do not cause any damage to your end device and do not contain any viruses.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function, language settings) are stored based on Art. 6 (1) f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyse your surfing behaviour) are stored, these will be stated separately in this data protection declaration.
6. USE OF GOOGLE ANALYTICS
The data generated in this context may be transferred by Google to a server in the USA for evaluation and stored there. If a transfer to an unsafe third country takes place, this is done on the basis of Art. 49 (1) a) GDPR. However, your IP address is shortened before the usage statistics are evaluated, so that no conclusions can be drawn about your identity. For this purpose, Google Analytics on our website has been extended by the code "anonymizeIP" to ensure anonymized collection of IP addresses.
Google will process the information obtained through the cookies in order to evaluate your use of the website, to compile reports on website activities for the website operators and to provide other services associated with website and Internet use.
Every user can also view the offer without cookies. However, if you do not accept cookies, this may lead to functional limitations of our offer.
The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. a) GDPR.
7. USE OF SOCIAL PLUGINS
We offer you the option of using so-called "social media buttons" on our website. These buttons on the website are only integrated as a graphic that contains a link to the corresponding website of the button provider. By clicking on the graphic, you are redirected to the services of the respective provider. Only then will your data be sent to the respective provider. If you do not click on the graphic, no exchange takes place between you and the providers of the social media buttons.
• YouTube (LLC, 901 Cherry Ave., San Bruno, CA 94066, USA)
• LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
8. USE OF SOCIAL MEDIA SITES
Marquardt uses social media profiles on the YouTube and LinkedIn social networks. Content and offers are regularly published and shared on the social media pages.
With every interaction on our profiles or other social media websites, the operators of the social networks record your usage behavior with cookies and similar technologies. Operators of social media business sites may view general statistics about the interests and demographic characteristics (such as age, gender, region) of the social media audience. If you use social networks, the nature, scope and purposes of the processing of data in social networks are primarily determined by the operators of the social networks.
8.1. Responsible person/provider
LinkedIn Ireland Unlimited Company (Ireland/EU - "LinkedIn") is the sole responsible party for the processing of personal data when you visit our LinkedIn page.
Insofar as you communicate directly with us via our social media page or share personal content with us, Marquardt is responsible for processing your data. We process this data based on our legitimate interest to get in contact with inquiring persons. The legal basis for this is Art. 6 para. 1 lit. f) GDPR. Further data processing may be carried out on the basis of your consent (Art. 6 para. 1 lit. a) GDPR) or to fulfil a legal obligation (Art. 6 para. 1 lit. b) GDPR).
An exception in terms of responsibility applies to the data processing described below for usage analysis (page insights); for this we are jointly responsible with LinkedIn.
8.2. Processing of your data by the operators
Please note that the operators of the social networks also process your data when using our company pages for their own purposes, which are not depicted in this data protection declaration. We have no influence on these data processing procedures at the operators. In this respect, we refer to the data protection information of the respective social networks:
• YouTube: https://policies.google.com/privacy?hl=de&gl=de
8.3. What data is collected?
When you visit our social media company site, Marquardt generally collects any communications, content and other information that you directly share with us there, such as when you post something on a social media site or send us a private message. Of course, if you have an account with the relevant social network, we may also see your public information, such as your username, information in your public profile and content you share with a public audience.
8.4. Usage analysis (page insights)
With every interaction with our social media company page, LinkedIn records the usage behavior of the page visits with cookies and similar technologies. On this basis, the page operators receive so-called "page insights". Page insights only contain statistical, depersonalized (anonymized) information about visitors to the social media site, which can therefore not be assigned to any specific person. We have no access to the personal data used by LinkedIn for the creation of page insights ("page insights data"). Exclusively LinkedIn carries out the selection and processing of page insights data.
Page insights provide us with insights into how our company pages are used, the interests of visitors to our company pages, and the most popular topics and content. This allows us to optimize our company page activities, for example, by better responding to the interests and usage habits of our audience when planning and selecting our content.
Marquardt and LinkedIn are jointly responsible for the processing of your data for the provision of Page Insights. For this purpose, LinkedIn and we have entered into an agreement specifying which company fulfils which data protection obligations under the GDPR with regard to the processing of Page Insights data.
You can view the agreement with LinkedIn here: https://legal.linkedin.com/pages-joint-controller-addendum
We have embedded videos in our website that are stored on YouTube and which you can play directly from our websites. YouTube is a multimedia service of YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA ("YouTube"), a group company of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The legal basis is Art. 6 para. 1 p. 1 lit. f GDPR, based on our legitimate interest in the integration of video and image content.
By visiting our website, YouTube and Google receive the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether you are logged into YouTube or Google or not. YouTube and Google use this data for the purposes of advertising, market research and demand-oriented design of their websites. If you call up YouTube on our website while you are logged into your YouTube or Google profile, YouTube and Google can also link this event to the respective profiles. If you do not want the association, it is necessary that you log out of Google before calling up our website.
9. WHEN DO WE DELETE YOUR DATA?
In principle, we store personal data only as long as necessary for the fulfilment of contractual or legal obligations for which we have collected the data. Thereafter, we delete the data immediately, unless we still need the data until the expiry of the statutory limitation period for evidence purposes for civil law claims or due to statutory retention obligations.
10. WHAT DATA PROTECTION RIGHTS DO YOU HAVE?
You have the right to request information about the processing of your personal data by us at any time. When you request information, we will explain the data processing to you and provide you with an overview of the data stored about you.
If any data stored by us is incorrect or no longer up to date, you have the right to have this data corrected.
You can also request the deletion of your data. If deletion is exceptionally not possible due to other legal provisions, the data will be blocked so that they are only available for this legal purpose.
You can also have the processing of your data restricted, for example if you believe that the data we hold is incorrect.
You also have the right to data portability.
To exercise your rights as described here, you may contact us at any time using the contact details above.
In addition, you have the right to object to data processing based on Art. 6 (1) e) or f) GDPR.
Furthermore, you have the right to complain to the data protection supervisory authority responsible for us.
11. RIGHT OF REVOCATION AND OBJECTION
In accordance with Article 7 (2) GDPR, you have the right to revoke your consent at any time. This has the consequence, that we no longer continue the data processing, which was based on this consent, for the future. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent until the revocation.
Insofar as we process your data based on legitimate interests pursuant to Art. 6 (1) p. 1 lit. f) GDPR, you have the right to object to the processing of your data pursuant to Art. 21 GDPR, insofar as there are grounds for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which will also be implemented by us without giving reasons.
If you wish to make use of your right of revocation or objection, it is sufficient to send a message to the above-mentioned contact data.
12. HOW DO WE PROTECT YOUR DATA?
We maintain current technical measures to ensure data security, in particular to protect your personal data from dangers during data transmissions and from third parties gaining knowledge. These are adapted to the current state of the art.
In the course of the further development of our website and the implementation of new legal requirements, new technologies or in order to improve our service for you, changes to this data protection declaration may become necessary.